of Defaults

I think modern day startups already get it, but I haven’t seen it explicitly stated, so let me say this:

For consumer products, it is by far more important to get the defaults right than to provide extra customization. Apple are the champions of great defaults.

To get great defaults you have to either be Steve Jobs, RIP, or to properly research the market to find what most people would be satisfied with, and then iterate ferociously on making those select features awesome.

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Posted Monday, January 21st, 2013 under Uncategorized.

One comment so far

  1. Actually, Microsoft mastered this approach in both end-user products and IT products.

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